Incode Corporation today announced the formation of its Intrance online dating service development unit to administer Incode's various online dating properties. Incode also announced its plans to rebrand KissyKat, a special interest online dating service devoted to pet and animal lovers and their community, as dateFetch in connection with the completion of Incode's proposed acquisition by BIB Holdings, Ltd. ("BIB") (OTC Bulletin Board: BIBO).

Incode's plans are to acquire, develop and commercialize a number of niche-driven online dating services, including its previously announced KissyKat and VanityDate properties. Consolidating these brands under the Intrance banner is a component of Incode's strategy to leverage the cost efficiencies of its core match-making technologies. Incode's expectation is that its match-making engine will be used to enhance the efficiency of and return on investment for each of Incode's additional planned match-making oriented acquisitions and projects.

They're aiming for 25,000 paying subscribers at the end of year on, at $19.95/month. Based on 30 million consumer impressions. That $6 million. I wonder how they came up with 30 million consumer impressions? If thats based on PPC, that's a 1.2 % conversion rate. "Since the bulk of the capital expense on the technology is returned through the first portal's growth, each subsequent portal based on the underlying technology has a more rapid return on investment." And then it's all about the marketing dollars. Link