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July 25, 2005
AnotherFriend.com Launches Thomas Personality Assessment
Posted by Dave Evans
Anotherfriend.com, Ireland’s largest dating site, has launched Thomas Technologies personality assessment tools.
Thomas Technologies provides private-label behavioral assessment software to the online dating industry. AnotherFriend launched two of their web dating products – Personality Assessment and Personal Feedback reporting. Two additional products, Essay Coaching and Compatibility reporting, are scheduled for release later this year.
I have gone through their product offerings, a suite of personality assessment and coaching tools useful to online daters. While the results have a way to go to measure up to WeAttract in terms of consumer-sexy, I found the short and simple questionnaires provide enough quality information to be considered useful. Integration remains murky, dating sites must figure out how to integrate the tests and results.
Patrick Marshall, Directory, Thomas Technologies:
We’ve heard loud and clear from Web-dating users that they are looking for tools to learn more about one another beyond their profiles as well as gain further insight on themselves, and Thomas has delivered on this demand with its Web-dating products.
Thomas and it's competitors are busy developing new tools and services and lining up new customers as dating sites are struggling to find new ways to increase conversion rates and reduce customer churn.
Press Release
[tags: thomas technologies]
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1. Fernando Ardenghi on July 25, 2005 10:41 PM writes...
"Integration remains murky, dating sites must figure out how to integrate the tests and results."
The main feature of a serious dating / matchmaking site that offers personality matching (psycho-tests to measure different personality variables of a person and then a matching algorithm to determine compatibility with others) is the ENSEMBLE (the whole set of different valid possibilities).
Example:
- Only Myers-Briggs Type Indicator (MBTI) test: 16 different possibilities.
- Improved MBTI with photos, likes-dislikes forms will have more possibilities.
- Only DISC Type test, 4 variables with 10 degrees per independent variable at the results of the test: 10,000 different possibilities.
- Big-5 dimensions of personality with 10 degrees per independent variable at the results of the test: 100,000 different possibilities (personality types).
- Big-7 dimensions of personality with 10 degrees per independent variable at the results of the test: 10,000,000 different possibilities (personality types).
- Complete 16PF5 test with 10 degrees per primary variable, 10,000,000,000,000,000 of different possibilities. More than World Population. In this case each person is really UNIQUE!!!
Another feature is the POWER CALCULATION of the matching algorithm. I had noticed that many users / subscribers (to sites that use proprietary tests or models) complaint about an actual big problem in "scientific dating and matchmaking": lack of precision / low precision / low successful matching rates. As far as I analyzed, it seems that proprietary tests or models have great precision in measuring different psychological variables but the matching algorithm has low precision when comparing one psycho-pattern to others.
If the comparison / matching algorithm "compares" each personality test's result with all the others, a DataBase with an initial charge of N clients will need [ N * (N-1) ] / 2 comparisons.
For 100,000 clients needs nearly 5,000,000,000 of comparisons.
For 1,000,000 clients needs nearly 500,000,000,000 of comparisons
It is really a hard work, requires time and power calculation!!!
Kindest Regards,
Fernando Ardenghi.
Permalink to CommentBuenos Aires.
Argentina.
ardenghifer@gmail.com