Andy Arnott, CTO of Collaboradate says that Match is running Google ads on people's profile pages.

If you have logged into Match.com you have seen a new "ads provided by google" section. Did match finally wake up to the fact that they will be pushed out of the market? Many of the free dating sites have been insisting, (including myself) that they would have to adapt to an ad based model, but I am surprised to actually see it.

I'm surprised Match would resort to Google Adwords, doesn't IAC already own an ad serving network somewhere? If you pay $20 a month you should not be seeing semi-targeted text ads. I don't see them when I view the site with my paid membership. I hope these ads are viewable only by non-paying members.

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