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August 4, 2006
Online Booty Call's Failure a Success
Posted by Dave Evans
Online dating press releases are typically poorly written and painful to read, often appearing as if written by an investor and CTO with a superiority complex. When I read that OnlineBootyCall reached the one million member mark with only one reported marriage I did a double-take, clearly this was a publicity stunt, or was it?
Typically dating sites let their PR flacks out of their cubicles around Valentine's day, only to remain mute throughout the rest of the year. This OBC press release should be required reading for all dating site PR departments. The quote from the CEO is tongue-in-cheek writing at it's finest.
OnlineBootyCall.com (semi-NSFW), a division of Mobeze, Inc., is proud to announce that they have received only one confirmed report of marriage since their Web site's inception three years ago.
Moses Brown, Founder and CEO:
Reaching the one million member mark with only a single reported marriage is a tremendous accomplishment. We don't ask for your life story because we don't care. We think online dating should be easy and fun and not a lot of work. We want members to party and have fun. Our motto is: 'Finding the pieces without the puzzle.'
Brilliant. OBC deserves all the publicity they get from this.
Read the release in it's entirety.
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Comments (7)
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1. Todd on August 5, 2006 12:48 AM writes...
Dude, those are some homely looking chicks on that site. Dey done got beat with the ugly stick.
Permalink to Comment2. Neal on August 7, 2006 12:31 AM writes...
Interesting comment. Is it possible that means they're doing too good of a job blocking our the scammers? ;-) Seriously! I started being vigilent blocking out my scammers and I swear it has resulted in a much more homely bunch! I'm beginning to wonder if this is the real online dating demo and sites that appear otherwise are just allowing those scammer profiles to show? Its a running theory of mine. Any thoughts?
Permalink to Comment3. Michael on August 7, 2006 4:52 PM writes...
Yes, the fewer scammers you have on your site the more "real" it is going to look. We are extremely aggresive with deleting "fake" profiles. If that makes the picture less attractive, so be it!
Permalink to Comment4. Mitch on August 7, 2006 6:25 PM writes...
Hey more power to them. I for one am glad to not see 200 profiles of models who are either escorts or selling subs to a webcam.
Permalink to CommentKudos to OBC.
5. Jack on August 8, 2006 12:13 AM writes...
Im gonna have to agree, those chicks are mad fugly
- MTC Webmaster
Permalink to Comment6. Edward Orysiek on August 10, 2006 10:48 PM writes...
I'm getting spammed from OBC. They are combining my member's profile names with *@othersingles.com (kimmy107@othersingles.com for example). Thanks I appreciate it.
Permalink to Comment7. Mo on August 22, 2006 3:39 PM writes...
OBC does not spam members at all. There are email farming programs out there that target dating sites like match etc that try to steal email address (check out www.himailer.com).
On top of that, if you have a virus or spyware on your computer you are vulnerable to spamming because these programs can capture any information you type into forms. In your case it sounds like spyware.
Mo
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