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October 10, 2006

Are 50% of Social Network Users Old As Dirt?

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Posted by Dave Evans

I don't buy the whole notion that 50% of all social network users are over 35. Fred Stutzman, the man when it comes to researching Myspace and Facebook, has a thorough look into Comscore's recent analysis of social network websites' audience and tends to agree. Fascinating stuff for marketers looking to reach the older set on Myspace.

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