Someone sent me this link to a Web 2.0 event where FriendFinder CEO Andrew Conru does a presentation titled "what can we learn from the adult industry." I'm posting this because some people argued that I called Friend Finder network "adult", when it contains a variety of religious and other non-adult sites. AFF is stickier than Disney, in the same league as Google in terms of minutes spent on site. More time is spent on AFF than any other adult site on the web.

Here is some tasty research about online daters.

Young people are becoming technically socialized on social network services (SNS), and SNS serve valuable social needs. However, just as a bar would fail if it tried to be all things to all people, SNS sites must realize their value is dictated by their context. As such, they must consistently be thinking about new ways to bring audience in to this context, rather than just adding new additions designed to trap clientele that wishes to move on. That we wish to move from place to place is entirely natural, and generally technologists fail rather miserably when they try to break human nature for economic reasons.

Via Fred Stutzman, aka Chimprawk, aka Unit Structures. Fred is the go-to guy if you want thorough yet readable academic look at social networking.

More avatars from Zwinky.

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