Benny Fluman at Zoozamen tells me that Spark Networks is building a premium service based on the Zoozamen psychological testing engine. Every Jdate members will have a free personal psychological profile which can be used during the matching process in addition to the standard fields. This is similar to how results from the Yahoo Personals Personality & Love Style Test are integrated with the search feature and displayed in people's profiles.

According to Fluman, it sounds like people can rate other potential couples, and there is a premium level of service which will cost more. Maybe someone at JDate will chime in to clarify the functionality and integration with the service.

Jlove, the new Jewish dating site created by ex- JDate executives, is touting a male-to-female ratio of 53 to 47 percent as opposed to the usual 70/30. JLove uses Thomas Technologies Personality Search feature (Thomas is a sponsor of this blog). It has been said that JLove is offering Jewish singles “everything that JDate isn't.”

JLove press releases tout the focus on catering to women but I don't see clear evidence of how they is targeting single Jewish women differently than any other Jewish dating site. JLove has a long way to go to catch up with JDate, but they certainly seem to be putting together a solid blend of features and functionality to achieve their goal of owning the Jewish dating market.

Technorati Tags: jewish+dating, zoozamen