Much of my work in the dating and social networking industry involves working with startups looking for a way to leapfrog their way into a market-leading position in a particular niche. Other times it's developing new growth strategies for established sites that are looking to crack the top 10, or need help developing a strategy to stay there as SAC increases, daters continue to flock to social networking sites and [insert your companies pain point here].

After several years of working with both ends of the spectrum, it's clear the startups will continue along on limited budgets, hoping to do a land grab on a particular niche while the top 10 sites are facing an entirely different set of problems.

One thing I've found is that issues common to all sites include the following:

• Drive more traffic to your site
• Increase conversion rates
• Decrease SAC
• Competitive Overview
• Free or paid subscription tiers
• Service differentiators
• Marketing strategy
• New features (VOIP, chat, mobile, games, anonymous calling)
• Comprehensive site evaluations
• Other site-specific issues

If you are seeking insights into how to address any of the above, email me to learn how we may be able to work together.

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