It appears Match.com has finally had enough of watching True.com come out of nowhere to cruise past them in the unique visitor rankings at Hitwise (at least according to Hitwise).

Here we have the latest Match ads on Myspace, which feature the video of various women looking at their webcams or Match profiles, I'm not sure which. Being that Match doesn't offer video profiles, I'd say I've never seen a woman so happy looking a personal ad. The ad links to search results for women in southern California. I don't have a female Myspace profile (there are only so many hours in the day), so I can't tell if they get SoCal hunks on their Myspace pages.

Unlike the True T&A ads, the Match ads are really tame. Hotties in their dormrooms, yes, exciting, titilating or interesting? Not so much. I don't see this campaign helping Match much. If you're going to have video of a hottie in college, she should probably be doing something a more exciting than staring at a computer or tying her shoes. They better have some ads in the pipeline that are a lot more exciting than these if they want to take on True in the traffic wars.

After a few page loads, I finally got some True ads:

Hmm, which site is Joe America going to go check out?

Match will undoubtedly get a certain amount of traffic from the Myspace inventory. We'll have to compare their Hitwise ranking to True's over the next few months to see if this, and hopefully more creative, ads play out on millions of Myspace homepages.

The load time on Myspace is slooow tonight. My browser progress bar shows the Userplane stuff is hanging on the pageloads for minutes at a time. Probably a temporary glitch, but it's making Myspace almost unusable at the moment.

Technorati Tags: match.com, myspace, advertising, true.com