Ben Brown is the creator of Consumating.com. After our first conversation I will always imagine him coding on a Powerbook next to the grill in his backyard in Austin, TX, drinking PBR's out of the can, surrounded by 20-something hipsters.

Ben sold Consumating to CNET quickly, he did a great job identifying a niche market, developing a new site with a good feature set, and flipped it quickly. I clicked on over to Consumating to see what's going on, and was greeted by this bizarre video greeting announcing the introduction of videos to the site on the home page. Let's just say Consumating is definitely a niche along the lines of geeks, Suicide Girls and Nerve.com but damn I laughed at the video. When is the last time a dating site made you laugh?

Interesting comparison between Matchwords and consumating tags. Matchwords are usually along the lines of swimming, reading, walking, tai food, whereas Consumating tags are band names, sexual positions, authors, tv shows, piercing locations and flavors of geekdom.

If you have an account, you get your own dashboard.

Alas, the pickings are pretty slim around Boston, but SF, Austin and other hipster epicenters are represented well.

Technorati Tags: consumating