Match.com reports the initial response to the new anonymous calling feature has been “extraordinary”.

Jane Thompson, a Match.com vice president (of what?):

275,000 people already have used the feature, which is being offered as a freebie to Match.com's 15 million user base through the end of the year.

One surprise: Match.com had expected the service to be used mostly by younger romance seekers, she says. But so far, 50% of users have been in the 35 to 49 age bracket. About 8% are over 55.

It turns out Match not so large that you can be a Seinfeld-ian VP of Nothing. Jane is listed as the Managing Director of Match Asia Pacific but the Jangle press release lists her as the Vice President and General Manager, Match.com North America.

I didn't pull out the crystal ball on this one but I would have agreed with the prediction that us “older” members would be more likely to use the anonymous calling service. Young kids don't give much thought to giving out their mobil number.

I remain skeptical of Jangl becoming a noun, but initial adoption rates do look promising.

I called someone on Match last night, and promptly forgot to use the calling feature. Match definitely needs to do some consumer education to get people up to speed.

USA Today.

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